Velo.com

Five street lamps frame the stage for this show. What is presented here, on the occasion of a bicycle exhibition in Zurich, is the new collection of city bikes. The bicycles are shown propped up against the lamp posts in a scenario that resembles an ordinary street scene in the city. As if the whole scene was a stage set, each bicycle is presented in a spotlight. The uniformity of the lamps and their arrangement in a grid focus attention on the various bicycle models.